SEO stands for “Search Engine Optimization”, which is the process of improving one’s website to increase its visibility on Google, Bing or any other search engine, when people search for any service one provides or a product one sells. Better visibility of these search pages increases the chances of it being found by potential customers.

So, what is dental SEO and why is it important?

Dental SEO is the process of optimizing a dental practice’s online presence to increase its visibility in relevant organic search results. It helps your practice’s website land in the top three search results on Google (or other search engines) when a potential customer searches for dental services or dentists.

Dental SEO includes keyword search, content creation, local listing set-up (Google Business Profile) and more. A website can be made to rank higher when these keywords appear on the website of the company or on their Google Business Profile. (insert link to GBP blog). When your clinic location is used via your Google Business Profile to reach customers who may be looking for a dentist near them, Local SEO comes into play. It is a free and organic way of making your practice rank at the top of Google Places search results.  You can contact us at Clinitecs (insert link) if you want more information on how Local SEO can help you grow.

High ranking on search engines helps drive more customers to your website, which increases the chances of potential patients contacting your practice.

With the increase in dental clinics all around, SEO has become a crucial online tool for dentists today. Search Engine Optimization helps dentists in the following ways:

1. It improves your online visibility
2. It increases qualified traffic to your website
3. It grows your client base

How to Implement Dental SEO Marketing?

Dental SEO Marketing involves the same basic SEO techniques, it is only that some techniques like Local SEO must be prioritized for dental practices.

 Let us look at some techniques used for SEO:

1. Create and Regularly Update your Google Business Profile: Google Business Profile is a free tool that helps you manage your business listing on Google and rank higher organically on local search results. All it needs is complete and accurate information about your dental clinic. Once your profile is optimized, it is more likely for prospective patients to get all the details they need about you.

You can find more information on building your Google Business Profile here. (add GBP blog list)

2. List Your Practice in Reputable Online Directories: Listing on online directories provides more ways for your services to be discovered by potential patients. Online clinic directories like the IDA dentist’s directory, and citations that may include your practice details like Lybrate, Justdial etc., also help Google understand your prominence. This also can lead to a higher ranking in search results.

3. Google Reviews: Encourage your patients to leave reviews on your Google Business Profile. Higher ratings lead to higher rankings, thus more patient inquiries in the future.

4. Perform Keyword and Local Keyword Research: Keyword research is the process of finding relevant queries people type in search engines, and local keyword research refers to the process of finding queries people make for products or services in their area. Free keyword research tools like Google Trends, Keywords Everywhere etc., are available for the same. Using these keywords on your website or Google business profile increases ranking and attracts more clicks.

5. On-Page SEO: On-page SEO involves optimizing your webpage to make it rank higher for relevant keywords, this leads to more visitors to your website, which in turn can increase patients.

6. Use Structured Data On Your Website: Structured data makes your website eligible for enriched results on Google. This can attract more clicks than standard results.

7. Technical SEO Audit: Conducting a technical SEO audit involves optimizing technical aspects like speed and security, of your website, with the aim of ranking higher in search engines. These efforts ultimately increase your patient inflow.

8. Measure Your Dental SEO Metrics: Before starting your SEO journey, it is important to collect some key metrics like identifying strengths and weaknesses in your current performance and measuring your process. This will help to tailor your dental SEO strategy according to your clinics’ needs.

Enhance your Dental SEO with Clinitecs to Reach More Patients

SEO is a vast arena, there are multiple tools which may help you rank higher in Google search results and local search. In today’s day and time, the online presence of dental clinics is as important as building your clinical practice to run a successful business.

Clinitecs offers all SEO tools to make your practice rank higher on search engine results. This in turn makes your clinic stand out amongst other practices in your locality.

To learn more about SEO and gain insights on how to increase your patient inflow, book a free consultation with us today! (Insert link)