Almost half of the world’s population is on the internet and most of them use google as their search engine. Your potential patients find your practice mostly through google, where, they locate your website, phone number or office hours. Google Business Profile (GBP, formerly, Google My Business) is what makes this possible. It is possible, that, google may not be the primary source which created awareness about your practise, but it is where your contact details and address is mostly searched on by potential patients.

Google Business Profile makes your most vital information available for customers, it allows you to share relevant business updates, and lets you interact with reviews. It provides you with the ability to list your practice location on google maps and local search results.

Local Google Search and Your Google Business Profile

Your Google Business Profile is one of the simplest and most effective ways to be found online. An active, optimised and complete GBP is more likely to perform well on local google searches, this means, that, a dental practice, with a google business profile, which is complete and optimised, has more chances to be shown to a potential patient when he searches “dental clinic near me “or “dentist near me”, outperforming their competitors who do not utilise this platform.

An active Google Business Profile helps Google to understand your dental practice and services better. A dental practice profile with a detailed profile, has more chances to surface on Google maps on dental local search result and even show up on desktop better. Optimising your google profile is key to becoming more visible to potential patients/customers.

How do I optimise my Google Business Profile?

Once your GBP page is claimed and set up, it is important to make sure you have filled in all the important information about your dental practice, make sure all the relevant information is filled out. It is important to set your accurate business address and location for ease of patients trying to physically find you, if your practice is difficult to find, they might go somewhere else. Fill in your working hours, if they differ by the day, make sure to add that information as well. 

Your dental practice description for your GBP profile must contain information about your uniqueness, offers and services. It is an overview, a window to your dental practice. Use keywords about your locality, related to dental practice, these may include, “dentist in XYZ area”, “best dental care in XYZ area” and so on. Most relevant information must be shared in the first few sentences. Try to make it as local as possible, so that it’s dental local visibility is increased. These keywords, help with dental local SEO and can be used for local marketing.

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Once you have set up your profile, filled in all the details and completed your description, you can write and publish posts, this attracts more interest from potential customers. This content will show up on google search and on map results. You may even add a call to action, like, Book your dental appointment now.

Google Business Profile offers many business posts features, using them to their full potential can help your business reach more audience.

You may even post photos and videos on GBP. All this helps increase your ranking increase in local searches. This means, that, more content and active profile dental clinic is ranked higher on local search results, when compared to competing dental clinics.

Encourage your patients to leave a review on your google business profile.  Reviews act as authentic opinions of what people actually think about your practice and are a key factor when it comes to ranking in local search. All reviews, good or bad, must be replied to, by you. This builds trust and customers feel that your serious and considerate about their experience with your dental practice. Engaging with reviews may also help you understand your patients better.

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Benefits of Google Business Profile

Up-to date and a detailed Google Business Profile, increases your chances of ranking higher on local search results, this means it increases your visibility to potential patients whenever relevant queries are made in your area.

It is highly adaptable, it can be updated at all times and provides as a authentic media of service experience to customers via reviews.

It takes time and knowledge to understand the full potential of Google Business Profile its features. Once done, it can lead to business benefits instantly.

If you would like to know more about Local SEO and Google Business Profile, contact us at Clinitecs.